Being in the nascent phase, Fancy Product Designer lacked a marketing strategy, understanding of target audience segmentation, and the most effective marketing channels to leverage.

The startup faced the challenge of attracting new users with a minimal budget and no marketing professionals on board, alongside the need to make a significant impact in the market quickly.

Stage 1 - Market Research, Audit, and Analysis:

• We started by analyzing the product's value proposition and key features to segment the market effectively. We closely examined existing customer data and website visitor analytics to develop Ideal Customer Profiles (ICP) and buyer personas likely to benefit most from the product.
• Our team carried out a competitive analysis of the six closest competitors, looking into their marketing strategies and online presence. We thoroughly reviewed their website UX, structure, user behavior, SEO strategies, digital advertising (including budget allocations and the performance of their ads), and how they engage with audiences on social media.
• We conducted a digital marketing audit to assess the company's online presence, scrutinizing marketing messages, website performance (especially for conversion rate optimization, CRO), SEO, and social media activities. These findings helped us craft a detailed digital marketing plan packed with specific recommendations for enhancements.

Stage 2 - Website Changes and Analytics:

• Insights from the audit led us to introduce new landing pages and update several existing pages. We tackled technical SEO issues uncovered during the audit and optimized web pages for search engines based on our keyword research. Working together with the client’s team, we also improved the website's loading speed.
• We set up web analytics tools to generate both basic and in-depth reports in Google Analytics, Google Tag Manager, and Hotjar. This setup allowed us to track micro-conversions, like video views and button clicks, and to run A/B tests effectively.
• By examining the target audience and how current visitors interact with the site, we designed a variety of new marketing funnels.
• We initiated Facebook ad campaigns, focusing on retargeting and A/B testing to reach new potential users. This process involved experimenting with different audience segments and ad creatives to fine-tune campaign effectiveness.